Welcome
Lorraine Marchand is a passionate business leader, advisor and innovator in the life sciences and healthcare. Her teaching, consulting and business endeavors focus on the design and development of new products and services and the business and marketing models that enable their successful adoption.
Approach to Innovation
Lorraine has helped countless business executives and scientists overcome their fear of innovating through her seminal talk, “How to Innovate without Fear of Failure,” first produced by Johnson & Johnson TedX in 2014 and now a platform for talks, workshops, curricula and publications over the past 6 years.
As one senior pharmaceutical executive said, “She challenged us to question the status quo and then showed us how to apply an approach to innovation that directly benefits the patients depending upon us to make a difference in their lives.
Books by Lorraine Marchand
Lorraine H. Marchand is an acclaimed consultant, author, and educator on innovation with extensive experience in new product development. She has cofounded several start-ups; held leadership positions at companies including Bristol-Myers Squibb, Covance/LabCorp, and IBM; and served as advisor to Johnson & Johnson and Hewlett Packard. Marchand is the author, with John Hanc, of The Innovation Mindset: Eight Essential Steps to Transform Any Industry (Columbia, 2022). She serves on the boards of several privately held companies and the Healthcare and Pharmaceutical Advisory Board at Columbia Business School, and she teaches at the Wharton School of Business and Yeshiva University.
John Hanc is the author or coauthor of more than twenty books, as well as a long-time contributing writer to Newsday, the New York Times, and Smithsonian.
